Research
People are complex. So are communities, subcultures, and ecosystems. There's no one right way to understand them, but we can tell you one thing: focus groups aren't it.
We use a mix of qualitative and quantitative research methods to uncover both entrenched and emerging behaviours. We'll help you understand people's motivations and identify a clear path forward.
- You're looking to bring a new product or idea to market or you want to invigorate your user experience.
- You're looking to identify new market opportunities for an existing market.
- You're looking to improve or change the nature of your relationship to your users.
- We talk to people. We help them feel comfortable, and we have them show us how they do things.
- We play the cards we have while avoiding strategies that are overly reductive or prone to bias.
- We balance rigor against timelines and budgets.
- We compile our learnings into insights that inform the design process.
Design
We use participatory design methods, working hand-in-hand with the people we design for. We take cues from them and pair those insights with industry best practices. This allows us to avoid bias and produce high quality products.
Toolbox: Figma prototypes, component libraries, style guides, ideation workshops
You've conducted research and have a clear path forward. We generally recommend pairing research with design, but we’re also willing to work with existing artifacts.
Output generally looks like interactive Figma prototypes and a design system repository that can be used by the development team.
Development
We are builders at heart. Much of our work shows up on screens, but we're just as comfortable in the field as we are in the office. Shoot, we'll build you a house if you want.
Toolbox: Rails, Node, React
We like to get started on implementations early--after the broad strokes of a design have emerged but before we have a solidified understanding what it is and how it will be used. Design and research continues alongside development. We refine continuously to produce a well-adapted solution.
We are generalists. We have extensive experience delivering high quality, well-tested software, but don’t let that limit your imagination. Our collective experience has covered everything from developing educational curriculums to coordinating runs of Made in USA clothing. Try us.